HubSpot vs Pipedrive
HubSpot is an all-in-one platform. Pipedrive is a focused sales pipeline tool. The choice comes down to whether you want the extra marketing and support tools in the same place.
Side-by-side
 HubSpot CRM Software | Pipedrive CRM Software | |
|---|---|---|
| Free plan | Yes (2 users, 1,000 contacts) | No (free trial) |
| Free trial | Yes (on paid plans) | Yes |
| Paid plans start at | $20 /seat/mo | $14 /user/mo (annual) |
| Best for | Growing teams that want marketing, sales and support on one customer record | Sales-focused teams that want a simple visual pipeline |
| Company size | 5 – 500 people | 2 – 200 people |
| Founded | 2006 | 2010 |
| Headquarters | Cambridge, Massachusetts, USA | New York, USA (started in Estonia) |
| Integrations | 2,000+ apps in the HubSpot Marketplace | Hundreds of apps in its marketplace |
| Price source | Company page | Third-party, re-check |
Prices show in your local currency where a company lists them; a tool without one stays in USD, so do not compare the numbers directly.
Pricing: HubSpot vs Pipedrive
Pipedrive has no permanent free plan, but its entry paid plan ($14 per user on annual billing, per third-party reports) is lower than HubSpot Starter's list price of $20. HubSpot's free plan is the cheapest way to start.
- Free: $0 forever
- Starter: From $20 /seat/mo
- Professional: From $50 /seat/mo
- Enterprise: From $75 /seat/mo
- Lite: $14 /user/mo (annual)
- Growth: $39 /user/mo (annual)
- Premium: $49 /user/mo (annual)
- Ultimate: $79 /user/mo (annual)
The 'from' prices above are for the entry CRM seat. Marketing, Service and bundled Customer Platform plans cost more, and the Professional and Enterprise tiers can require a one-time onboarding fee. Important: Pipedrive's own pricing page blocked our automatic check, so these numbers come from several independent 2026 price guides. Treat them as a starting point and confirm on Pipedrive's site.
Who should pick which?
Choose HubSpot if…
- You want one system for marketing, sales and support
- You want to start free and pay only as you grow
- Your team values easy screens over deep customisation
Choose Pipedrive if…
- Your work is mainly sales
- You want simple and fast to learn
- You are happy with a trial instead of a free plan
Strengths and weak spots
HubSpot
Strengths: A free plan with no end date, good for testing with real data; Clean, easy screens that new staff pick up quickly; Marketing, sales and support share one customer record.
Weak spots: Cost climbs quickly once you add seats, contacts and extra hubs; Advanced automation and reporting sit on higher plans; Professional and Enterprise can need a paid onboarding step.
Pipedrive
Strengths: Very easy to understand at a glance; Focused on sales, so less clutter; Fast to set up.
Weak spots: No permanent free plan; Monthly billing costs much more than annual; Marketing and support tools are add-ons or absent.
HubSpot vs Pipedrive FAQ
Which is cheaper, HubSpot or Pipedrive?
Pipedrive has no permanent free plan, but its entry paid plan ($14 per user on annual billing, per third-party reports) is lower than HubSpot Starter's list price of $20. HubSpot's free plan is the cheapest way to start.
Do HubSpot and Pipedrive have free plans?
HubSpot: Yes (2 users, 1,000 contacts). Pipedrive: No (free trial). Only one of them has a permanent free plan, so check the details above.
Which is better for a small business, HubSpot or Pipedrive?
HubSpot is best for: growing teams that want marketing, sales and support on one customer record. Pipedrive is best for: sales-focused teams that want a simple visual pipeline.
How were these details checked?
We read each company's public pricing page on 27 Sep 2026. Pipedrive price source: third-party reports (vendor page blocked our check; re-verify). See how we research for our full method.
Last updated: 27 Sep 2026. How we research · All comparisons